Monday, March 28, 2011

Warner Bros. Giving Rotten Tomatoes a Squeeze

Warner Bros' first national studio, at BurbankImage via WikipediaWarner Bros. has emerged as the favorite to acquire Rotten Tomatoes' parent Flixster entertainment site, according to the Website All Things Digital (ATD).

Though neither party has confirmed the possible sale, All Things Digital says the asking price for the San Francisco-based Flixster is likely in the $60 million to $90 million range.  The five-year-old Flixster was founded by Joe Greenstein and Saran Chari, and  offers among its brands, social movie review site Rotten Tomatoes.

Warner Bros., which includes the Harry Potter, Batman and Rush Hour movies in its stable, has turned to social media in a big way, ATD reports, by engaging in a movie rental venture with Facebook.

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