Wednesday, December 14, 2011

UPDATE: FCC to TV Stations & Advertisers--Everyone Remain CALM

Seal of the United States Federal Communicatio...Image via WikipediaThe Federal Communications Commission this week passed rules related to the Commercial Advertisement Loudness Mitigation ("CALM") Act [H.R. 1084/S.2847] signed into law by President Barack Obama a year ago that mandates tv and cable operators maintain volume on local and national advertisements at the same level as for programming (see "TUOL" posts 10/1/10 & 6/12/09).

The FCC rules take effect on Dec. 13, 2012, according to the San Mateo Daily Journal and the THR, Esq. blog. Among the FCC provisions are those requiring large tv operators to spot check the sound levels of commercials for at least the initial two years from when the law takes effect.
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