Friday, July 27, 2012

WGBH Buys PRI: Larger Tote Bags in the Offing?

WGBH studio complex, 1 Guest Street, Brighton/... (Photo credit: Wikipedia)The prospect of shared programming costs and launching new projects spurred Boston-based public broadcaster WGBH to acquire Minneapolis-based Public Radio International, the New York Times reports.

Terms of the acquisition were not disclosed, and P.R.I. will continue to operate under its own independent flag. Already Public Broadcasting System's (PBS) largest producer of television programming such as Nova and Frontline, WGBH taking on P.R.I. is expected to bolster the former's radio presence. For P.R.I., the presence of WGBH, with whom it already collaborates (along with the BBC) to produce The World, should help address its operating deficit.
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