Friday, January 18, 2013

Social Media Gains as Political Content Source

Politico (newspaper)
(Photo credit: Wikipedia)
Social media platforms, such as Facebook and Twitter, are just as trusted--and mistrusted-- by voters as traditional media outlets when it comes to providing political information, according to a study reported by the Politico Web site.

The George Washington University Graduate School of Political Management/ORI online survey of 806 Internet users, which has a plus or minus 3.45 percent margin of error, concluded that voters found political information on social media of higher quality, or at least as good as, political data provided via traditional media, such as television and newspapers. Age was a factor among respondents, as 36 percent of older voters polled were skeptical of social media political content, while among voters age 26 and under, 71 percent believed social media platforms outshone traditional media regarding trustworthiness.

Seventy-seven percent of survey participants said they made political contributions via Email or through campaign Web sites, while 19 percent did so via Facebook. The 2012 election was first in which the Federal Election Commission permitted texted contributions, and 18 percent of respondents availed themselves of the text message option to contribute to their chosen candidates, according to the Politico post.
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