Cooked Peacock: NBC Sinks to 5th in Key Viewer Group

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For the first time since tv ratings sweeps history, NBC sank to fifth place among viewers in the 18- to 49-year-old demographic group that advertisers crave, Deadline Hollywood (www.Deadline.com) reported.

 NBC "second season" shows such as 1600 Penn and Do No Harm landed with a thud in their debuts (the latter has since been cancelled for doing so much harm) and rival network CBS got a massive ratings boost from the Super Bowl, but that doesn't lessen the blow of finishing behind the fourth-place Spanish-speaking network, Univision.

Watch for some tweaking in the Peacock Network's ad campaign: "More viewers are watching NBC than the Emergency Broadcast Signal!"