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In the deal, Darden will take over the two-million circulation periodical, its 15 international versions and digital extensions, according to Ad Week. The 18-year-old magazine was founded by British publisher Felix Dennis. DMG reportedly plans to shake-up the one-time cutting-edge men's magazine by expanding the name across radio, cable and music platforms.
DMG is headed up by Cal Darden Sr., a former executive for United Parcel Service, so he knows a hot package when he sees one. Guess that means Maxim won't be running a Girls of Federal Express pictorial anytime soon.