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Final action on the proposal wouldn't occur before Spring 2014, at the earliest, the Times reported, but proponents, including Sen. John McCain (R.-Ariz.) and Sen. Richard Blumenthal (D.-Conn.) and opponents, the National Football League and the National Association of Broadcasters, are already girding for battle.
Advocates for eliminating the blackout point out that when the broadcast restriction was first imposed, ticket sales were the NFL's bread-and-butter, whereas now, merchandise and television are the league's principal revenue sources. Opponents fear no-blackout means pay-tv channels will swoop in to air the gridiron contests at the expense of revenues to local free broadcasters.