Monday, July 23, 2012

The Weekly Reader Is Kaput--Run, Spot, Run!

Weekly Reader 1 (Photo credit: mahlness)Scholastic-owned The Weekly Reader ("TWR"), the Pre-K to 12th grade classroom magazine whose roots date back to 1902, is no more, The New York Post reports.

All but five of the White Plains, N.Y.-based TWR staffers will be pink-slipped, as its owner plans to fold the journal into its own Scholastic News, according to the Post article. What evolved from Current Events (1902) into My Weekly Reader (1928) (to which the literate staff of "TUOL" once eagerly subscribed) fell on hard times as it never entered the digital age.

The publication once boasted 13 million subscribers, but by 1990 was down to one million, and the Post article suggests its current readership was only a third of that. Scholastic bought TWR from the Readers Digest Assn. in February 2012, for somewhere between $10 million and $20 million.

The "TUOL" staff is heartbroken by the news and wonders where it will go to try to find the spoon, hair brush and banana in the Hidden Picture.
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