Cincinnati Enquirer: More Portable, More 'Wallable"

(Photo credit: Wikipedia)Gannett Co.-owned Cincinnati Enquirer, which has endured newsroom cuts and shrinking ad revenues and circulation in recent years (see "TUOL" posts 2/18/11, 7/13/09), this fall will switch to a smaller format and erect a paywall to charge for online content, the business journal Cincinnati Morning Call reports.

Enquirer Editor Carolyn Washburn claims the changeover to a 10-by-14-inch format like the Columbus Dispatch, and imposing an as-yet-to-be-determined fee structure for its online edition will enable the daily to stave off financial losses and to retain its 150-plus journalists.

Apparently, Cincinnati's first-place baseball team isn't the only business in the city that sees "Reds."