Tuesday, November 16, 2010

USA Today: News is Hard, So Less Hard News

USA TodayImage via Wikipedia
A newsroom flow chart for Gannett Co.'s leaky flagship USA Today reproduced in Gannett Blog yesterday is an eye-opener.  Among the lowlights concerning the allocation of editorial resources is that USA Today has five reporters assigned to cover Congress, as compared to 27 journalists covering entertainment.

Over the past four years , circulation at USA Today, the nation's second largest daily after The Wall St. Journal, has dropped to 1.8 million from 2.3 million, while ad pages have decreased by half the same period [see "TUOL" post 8/27/10]. 

Gannett no doubt considers the redistribution of reporters as a revenue and readership booster, but count "TUOL" as among the rank and file who view it as capitulation. It's also misguided as Congress is at least as shallow as the entertainment world.
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