Black intends to merge the two dailies into a broadsheet with a circulation of 135,000 to 140,000, according to a story in today's Advertiser. The surviving publication will employ between 300 and 600, compared to the 900 staffers at the two papers combined.
Gannett originally purchased the Star-Bulletin in 1971 and added the Advertiser in 1993 for a cool $250 million. The Virginia-based media giant sold the Star-Bulletin to Liberty Newspaper, LP in 1993. HA Mgt., Inc. will publish the Advertiser for the next 30 to 60 days until the blending of the two papers is complete.
