UPDATE: FCC Sees Through the Clouds; Okays Cumulus' Citadel Purchase

Image via WikipediaTwo radio giants have cleared the last hurdle to their merger as the Federal Communications Commission gave its blessing to Cumulus Media, Inc.'s acquisition of Citadel Broadcasting Corp., the Associated Press reports.

Cumulus, the nation's second largest radio broadcaster, acquired Citadel, the third-largest, in a combined cash and stock deal that involved a $37 a share offer for Citadel (see "TUOL" post 3/11/11). Clear Channel Communications, Inc. still heads the pack as the largest radio broadcaster in the U.S. with more than 800 radio stations.

Citadel emerged from Chapter 11 bankruptcy reorganization in December 2009. Cumulus boasts 570 radio stations in 120 markets nationwide. Cumulus (CMLS) is trading today on the NASDAQ at $2.45 a share.

Airing Video News Releases Nets Stations FCC Fines

Image via WikipediaMediabistro.com's TVSpy blog reports that Fox-owned KMSP-TV in Minneapolis and NBC Affiliate WMGM-TV in Linwood, N.J., were socked with $4,000 fines by the Federal Communications Commission for airing video news releases (VNR) without disclosing to viewers they were doing so and without airing footage from competing products.

The FCC enforced against the two stations Section 317 of the Communication Act of 1934 (37 U.S.C. sec. 317), which mandates that stations inform viewers if material is aired in exchange for money, services or other valuable consideration, and 47 C.F.R. sec. 73.1212, an FCC rule that articulates broadcasters' responsibilities to make such a sponsorship identification.  KMSP-TV showed a VNR about the zinc-based, cold-fighting medication Zicam, which included footage of a doctor recommending its usage, without showing footage of competitors' medications.

In the WMGM-TV matter, a VNR promoting General Motors-produced convertibles was shown, resulting in the FCC penalty, even though the station was not compensated by GM. The Center for Media and Democracy was one of the complainants to the FCC. The stations are considering appealing the fines.