Magazines Beaten to Pulp

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The Media Industry Newsletter (MIN) reports a precipitous decline in  magazine ad pages of more than 20 percent in the last month.  Of  155 publications being followed by MIN, 143 experienced a drop-off in ads for the current year.

Among the hardest hit segments in the industry are the "luxury" titles, such as Gourmet, down more than 42 percent; Architectural Digest, off nearly 50 percent; Town & Country, down 45 percent; and Conde Nast Traveler, 45 percent. Equally distressing is the 37 percent decline in newsstand sales of magazines dating back to 2001, according to MediaPost.

A dark periodical for magazines, indeed.