There's No Joy[stick] in NCAAville Today

A proposed class action suit has been filed against the National Collegiate Athletic Association (NCAA) and video game maker Electronic Arts, Inc. by a former quarterback at Arizona State University and the University of Nebraska in the United States District Court for the District of Northern California. The case, Keller v. Electronic Arts, Inc. & NCAA (cv 09-1967), was filed May 5 and includes counts alleging deprivation of the right of publicity, civil conspiracy, breach of contract and unfair competition. Keller is seeking relief against the defendants for allegedly using likenesses of college athletes in football and basketball video games without the athletes' consent. The plaintiff claims the reproduction of the amateur athletes' images circumvents the NCAA's prohibition against using student athletes in commercial ventures. If class action status is granted, star collegiate athletes nationwide will be saying "Wii" all the way home.