Thursday, July 15, 2010

British Invasion: The Sequel

LONDON, ENGLAND - MARCH 02:  A BBC logo adorns...Image by Getty Images via @daylife
Bucking the trend of retrenching by news organizations, is bolstering its Washington, D.C. bureau with 10 journalists devoted to covering U.S. politics, general news, entertainment and sports,  Ad Age reports.

Hewlett-Packard will be an advertising launch partner for, which  boasts an in-house sales force of 25, based in New York, Chicago, San Francisco and Los Angeles.  According to ComScore, attracts 17.4 million U.S. readers.

BBC Worldwide, the parent of and BBC Worldwide America, generated $1.6 billion in revenue last year. As a public trust, the BBC website can't advertise on United Kingdom-based computers, but that restriction does not apply to non-Commonwealth outlets, such as the U.S., a major source of ad revenue.  The Ad Age story quotes a vice president, who claims the subsidiary tripled its ad revenue last year.

Jolly good.

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