Friday, October 1, 2010

All Is CALM Among DC Legislators

Sen Sheldon WhitehouseImage via Wikipedia
The Senate this week unanimously passed a measure that would require tv stations and cable counterparts to air commercials at the same volume rate as programming.

Last year, the House passed H.B.6209, the so-called CALM (Commercial Advertisement Loudness Mitigation Act) measure [See "TUOL" post 6/12/09]. Now, the House and Senate versions must be reconciled when lawmakers convene post-election in November before the bill can become law.  Sen. Sheldon Whitehouse (D-R.I.) sponsored the Senate bill and Rep. Anna Eschoo (D.-Calif.) was the prime mover of the House bill.

The FCC, which  has not been regulating sound levels of advertisements, would be required to adopt the legislators' recommendations as regulations within a year and begin enforcing them a year after that.  Nice to see bi-partisan support to tackle a problem that jarred couch potato solons awake from their late-night tv viewing. Maybe they can see about the deficit, tax breaks, and alternative energy sources now that they've found common ground.
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1 comment:

  1. Love this bill and your suggestions for the sleeping solons. Let's hope for both, though I'm skeptical on the latter.