Survey: Readers Still Prefer Holding Onto What They're Reading

Image by Getty Images via @daylifeKPMG, LLP, an audit, tax and advisory services firm, recently surveyed 2,241 people and found a whopping 86 percent of them preferred reading from physical copies to online perusing, according to Printweek.com.

The latest Media & Entertainment Barometer survey also found that 24 percent of magazine readers hadn't paid for the periodical they were reading and only 26 percent of newspaper readers didn't pay for the publication. Those figures were in contrast to 80 percent of online magazine readers and 92 percent of online newspaper viewers polled who had paid for the privilege.

Reports of the death of old media may be premature.