What's a Gray Lady Behind the Wall Worth?

Image via WikipediaLast May, New York Times Executive Editor Bill Keller told attendees at a Foreign Press Assn. soiree that his paper expected to erect a paywall for online content beginning in January 2011. (See "TUOL" post 5/14/10.)
As the end of this month draws near, Bloomberg News and Paidcontent.org eagerly await a peek at the price tag for the online Times.

The publications report today that the Times is likely to charge less than $20 a month for access to online content, keeping in line with its monthly rates to digital users of  Kindle and other e-readers. The Times has yet to indicate the price schedule, other than to suggest that a metered system would be adopted that would assess fees after allowing a certain number of free articles to be viewed online.