'Huffington.' Digital Magazine on the Horizon

Fragment Arianne Huffington, Huffington Post Creative Commons licentie BBC / The Virtual Revolution (Photo credit: wilbertbaan)

"Huffington.," a digital magazine specifically designed as an app for iPad and its ilk, is the latest brainstorm produced by the AOL-owned Huffington Post Media Group, Forbes Magazine reports.

Former New York Times journalist turned Huffington Post Executive Editor Tim O'Brien will oversee the project, according to the Forbes article. The period is part of the "Huffington." periodical's title. Vanity Fair was already taken, though there's no lack of vanity involved in the digital moniker.