Stations already compile such information, which documents programming and cash outlay on political ads, but object to the FCC plan, which they argue would be financially onerous and of little use to the public. The agency and advocates of the plan, however, claim transparency regarding political ads will increase and members of the public will have easier access to such data if it is warehoused online at one site. The FCC contends stations would spend under $1,000 to upload the data and would ultimately realize a savings in storage and printing costs.
Monday, April 9, 2012
FCC Seeks Online Repository for Local TV Political Ad Data
Stations already compile such information, which documents programming and cash outlay on political ads, but object to the FCC plan, which they argue would be financially onerous and of little use to the public. The agency and advocates of the plan, however, claim transparency regarding political ads will increase and members of the public will have easier access to such data if it is warehoused online at one site. The FCC contends stations would spend under $1,000 to upload the data and would ultimately realize a savings in storage and printing costs.
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