According to an article in Ad Week citing Audit Bureau of Circulations numbers, SOW circulation plunged 50 percent over the past four years to 107, 817. Competitor Soap Opera Digest ("SOD") continues to keep readers abreast of all the torrid affairs, long-lost twins and other hijinks among their favorite "soaps" characters, but also saw circulation decline by 40 percent last year to 292,219.
Sounds as if this segment of the publishing industry is undergoing a not-so Secret Storm and can use a Guiding Light to show it the way to profitability.
More likely their days are numbered.
ReplyDelete