Thursday, August 9, 2012

Magazines' Last Stand at the Newsstand?

Magazines to read (Photo credit: Longzero)Half-year figures are in from the Audit Bureau of Circulation (ABC) and newsstand sales for periodicals overall are grim.

As reported by Women's Wear Daily's Web site, Conde Nast flagship magazines Vogue and Vanity Fair respectively experienced 16.5 percent and 18.8 percent declines in newsstand sales, according to ABC unaudited Rapid Report data. Newsstand sales at InStyle dropped 4.5 percent and People StyleWatch plunged 3 percent. Holding one's own is what passes for good news for print magazines nowadays, so Conde Nast's W Magazine's 2.2 percent slippage in sales compared to the first half of 2011 is almost cause to pop the champagne corks.

Meanwhile, reported this week on circulation figures for digital-replica magazines, which doubled their market share in North America last year. Digital replicas overall account for 1.7 percent of the industry, up from less than 1 percent a year ago.

No surprise to learn that the largest circulation among digital replica magazines are found in Game Informer Magazine, Maxim and Cosmopolitan.
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