Travel Gets Googlized

Image via CrunchBaseThe Wall St. Journal reported today that Frommer, a cadillac brand of travel guides, is being unloaded by publisher John Wiley & Sons, Inc. to Google, Inc., the Mountain View, Calif.-based search engine and owner of much of the universe, for an undisclosed sum.

Google has yet to determine whether to make Frommer an online-only presence or to continue to publish print versions of the travel guide, according to the Journal article.  Also under consideration is blending Frommer in with restaurant review maven Zagat Survey, LLC, which Google purchased in September 2011.