Friday, November 2, 2012

Martha Stewart (Barely) Living Omnimedia Magazines

English: Martha Stewart Living Omnimedia Logo
 (Photo credit: Wikipedia)
Martha Stewart Living Omnimedia ("MSLO") may endure the damages to its New York City headquarters inflicted by Hurricane Sandy, but the ongoing damages to its stable of magazines caused by a flat economy may not be as easy to overcome.

The New York Times reported yesterday that MSLO has lopped its 600-member work force by 12 percent, and besides the loss of 70 jobs, reduced the frequency of one periodical, and is shopping Whole Living Magazine. According to the Times blog post, Everyday Food will publish five times annually, instead of ten, and will become an add-on to the flagship Martha Stewart Living magazine, instead of being a stand-alone newsstand journal.

Whole Living Magazine, part of the MSLO stable for eight years, has sustained a 24 percent decline in ad pages over the past year. Meanwhile, the conglomerate's signature Martha Stewart Living magazine has seen newsstand sales plunge to 165,371 in June, 2012, compared to 198,700 issues a year earlier, based on Audit Bureau of Circulations figures, the Times reported.

"TUOL" offers the following tip to Ms. Stewart: if you shred the magazines, spray the glossy confetti with Brut cologne and stuff it into tube socks and hang it in your living room, you have wonderful potpourri for just pennies.

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