Wednesday, August 7, 2013

Newsstand's Last Stand?

Newsstand, 32nd Street and Third Avenue, Manha...
 (Photo credit: New York Public Library)
The Alliance for Audited Media ("AAM") today reported first-half magazine sales figures and the news continue to be bad, with celebrity and women's periodicals feeling the most pain, according to a New York Times article.

Paid subscriptions dipped 1 percent, compared to a 10 percent plunge in newsstand sales of magazines, AAM reported. Cosmopolitan was in free-fall, suffering a near 24 percent decrease in newsstand sales, and Glamour newsstand sales were 28 percent lower than the same period a year ago. Pre-Royal Baby, People witnessed an 11.8 percent drop-off in newsstand sales,  better than Us Weekly's 16.7 percent decrease or Life & Style's 20.9 percent plunge, the Times article reported. Vogue flew off the newstand shelves at a rate 10.4 percent below 2012 figures and Vanity Fair newsstand sales were down 11 percent.

Fortunately for the publishers of these titles, the AAM numbers offered a glimmer of hope through a boost in sales of digital versions of periodicals. in the first half of this year, 10.2 million digital replica editions of magazines were sold, 3.3 percent of all magazine sales, the Times article noted.
Enhanced by Zemanta

No comments:

Post a Comment