Couric Perkily Poised to Jump to Yahoo!

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Fresh from luring David Pogue from the New York Times (see "TUOL" post 10/22/13), Yahoo! CEO Marissa Mayer's latest coup is expected to be formally announced today--Katie Couric will join the Internet Service Provider as its global news anchor, according to the Allthingsd.com Web site.

Couric is presently wrapping up the second season of her ABC-syndicated talk show, Katie, which she signed onto for a three-year haul in 2012 reportedly for a cool $20 million (see "TUOL" post 6/6/11). Previously, she anchored the CBS Evening News for five years and co-hosted NBC's Today. "Katie" is sagging in the ratings but is still among the highest for syndicated programs.

She is expected to conduct online interviews of prominent politicians, celebrities and business leaders forYahoo! The ISP already is the online news partner of ABC News. "Katie's Take," already is featured on Yahoo! and features re-jiggered content from her talk show.

ABC, which is owned by the Walt Disney Co., reportedly holds rights to Couric's digital outpouring for the life of the three-year contract, which is probably among the many "t's & i's" being crossed and dotted in preparation for today's formal announcement.

Yahoo! Takes a Tumblr

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As part of CEO Marissa Mayer's strategy to bolster her Internet company's appeal to the 18- to 24-year-old demographic group, Yahoo! today is expected to announce the $1.1 billion cash purchase of New York-based social blogger Tumblr, according to a report by All Things Digital (www.allthingsd.com), which initially broke the story last week.

Tumblr CEO David Karp reportedly scored a cash windfall from the acquisition and will commit to staying at Yahoo! for four years and remain a force overseeing Tumblr. The original desktop-based platform that has expanded to mobile boasts 107.8 million blogs on its Web site. According to com.score, Tumblr attracted 117 million visitors last month.

The Allthingsd story said Yahoo! will bolster the advertising structure of Tumblr, which claims it garnered $13 million in ad revenue last year. Tumblr reportedly is valued at $800 million. There were no other competitive bidders for Tumblr.