Monday, November 25, 2013

Couric Perkily Poised to Jump to Yahoo!

Prince Sultan Air Base, Saudi Arabia (January ...
 (Photo credit: Wikipedia)
Fresh from luring David Pogue from the New York Times (see "TUOL" post 10/22/13), Yahoo! CEO Marissa Mayer's latest coup is expected to be formally announced today--Katie Couric will join the Internet Service Provider as its global news anchor, according to the Web site.

Couric is presently wrapping up the second season of her ABC-syndicated talk show, Katie, which she signed onto for a three-year haul in 2012 reportedly for a cool $20 million (see "TUOL" post 6/6/11). Previously, she anchored the CBS Evening News for five years and co-hosted NBC's Today. "Katie" is sagging in the ratings but is still among the highest for syndicated programs.

She is expected to conduct online interviews of prominent politicians, celebrities and business leaders forYahoo! The ISP already is the online news partner of ABC News. "Katie's Take," already is featured on Yahoo! and features re-jiggered content from her talk show.

ABC, which is owned by the Walt Disney Co., reportedly holds rights to Couric's digital outpouring for the life of the three-year contract, which is probably among the many "t's & i's" being crossed and dotted in preparation for today's formal announcement.

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