Touch That Dial: Reports of the Death of Radio Premature

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A study by Latitude Research and OpenMnd Strategy commissioned by Clear Channel Media & Entertainment revealed that the demographic group most sought-after by advertisers still has a soft spot for radio.

The study, which included focus groups and an online survey of 1,000 folks between the ages of 13 and 54, found that 82 percent of participants immediately tune in the radio when they get into their cars, according to an article in the San Antonio Business Journal.  The Journal article reported that 94 percent of  those queried between the ages of 13 and 17 and 89 percent of  participants aged 18 to 24 said they listen to the radio at least once a week.

Clear Channel, a subsidiary of CC Media Holdings, Inc., is the nation's largest owner of AM & FM stations and also boasts 12 XM Satellite Radio stations, so readers may want to jiggle the antenna a bit before digesting the sponsored survey findings.

William Paley, Not Sarah Palin, Is the Radio Giant

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Inside Radio reported this week that former Alaska Gov. Sarah Palin was testing the waters for a possible nationally syndicated radio talkfest, but Broadcasting & Cable columnist Paige Albiniak debunks that rumor and suggests that Clear Channel, the largest radio conglomerate in the U.S., is on record as having no interest in hiring Gov. Palin because of concerns that she could not sustain a three-hour gabfest, unlike other Conservative stalwarts, such as Rush Limbaugh and Glenn Beck (though Beck fills long stretches of "dead airtime" with uncontrollable weeping).

Whether Gov. Palin could improvise on the radio for 15 hours a week like Don Imus or Howard Stern is beside the point. The truth of the matter is that anyone who has heard Gov. Palin speak knows she couldn't work for an organization that has the word "Clear" in the company name. Also, she would never take a job in radio because it would be too difficult to justify her wardrobe expenditures.