Mainstream Media Given 'Digit' by Local Advertisers

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According to a report in Inside Radio, BIA/Kelsey's Local Commerce Monitor revealed that 77 percent of local businesses employ some form of digital marketing, compared to only 69 percent for mainstream media.

The latest Kelsey report marks the first time that digital media has outstripped its radio, television, and print counterparts. The study found four of every ten advertising and promotional dollars being steered to digital media, twice last year's figures. Overall, local advertisers in the past year decreased promotion and advertising by 24 percent to $2.1 billion, from $2.7 billion.

William Paley, Not Sarah Palin, Is the Radio Giant

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Inside Radio reported this week that former Alaska Gov. Sarah Palin was testing the waters for a possible nationally syndicated radio talkfest, but Broadcasting & Cable columnist Paige Albiniak debunks that rumor and suggests that Clear Channel, the largest radio conglomerate in the U.S., is on record as having no interest in hiring Gov. Palin because of concerns that she could not sustain a three-hour gabfest, unlike other Conservative stalwarts, such as Rush Limbaugh and Glenn Beck (though Beck fills long stretches of "dead airtime" with uncontrollable weeping).

Whether Gov. Palin could improvise on the radio for 15 hours a week like Don Imus or Howard Stern is beside the point. The truth of the matter is that anyone who has heard Gov. Palin speak knows she couldn't work for an organization that has the word "Clear" in the company name. Also, she would never take a job in radio because it would be too difficult to justify her wardrobe expenditures.