Mainstream Media Given 'Digit' by Local Advertisers

Image via Wikipedia

According to a report in Inside Radio, BIA/Kelsey's Local Commerce Monitor revealed that 77 percent of local businesses employ some form of digital marketing, compared to only 69 percent for mainstream media.

The latest Kelsey report marks the first time that digital media has outstripped its radio, television, and print counterparts. The study found four of every ten advertising and promotional dollars being steered to digital media, twice last year's figures. Overall, local advertisers in the past year decreased promotion and advertising by 24 percent to $2.1 billion, from $2.7 billion.