Cramer Backs Beck: Sponsors Will Return

Expect this item to reduce embattled Fox TV personality Glenn Beck to tears--CNBC Mad Money host Jim Cramer thinks Beck is a "nice guy" and predicts that the mass exodus of advertisers who considered Beck radioactive after he called President Obama a racist (see "TUOL" post 8/24/09) will end and the sponsors will return to the fold.

Of course, Cramer, a 54-year-old former hedge fund manager and co-founder of TheStreet.com, also predicted that global investment banker Bear Stearns (R.I.P.) would weather the economic downturn ("Don't move your money from Bear"). In March, Cramer was eviscerated by Daily Show host Jon Stewart, who blamed Cramer for doling out ersatz financial advice to viewers and missing the boat on the malfeasance being committed by Wall St. denizens. Cramer made his "nice guy" assessment of Beck, recalling how he was a listener, and once appeared on the 45-year-old Beck's talk radio show in Philadelphia.

Beck and Cramer in the same cramped radio studio is hard to envision. Beck and Cramer and 12 others of their ilk shoulder-to-shoulder in a Volkswagen Beetle in the center ring at Ringling Bros.--that's easier to imagine.