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According to Nielsen Media Research, Beck's program attracts an average audience of 2.4 million. Sprint, CVS Caremark, Walmart and Clorox Co. are among the companies that distanced themselves from Beck's program. Clorox, maker of bleach and household cleaners, contends it has abandoned advertising on political talk shows of all stripes, a blow to Beck, whose viewers are "whiter than white."
Sharing a continent with Glenn Beck is too intimate.
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