Monday, August 24, 2009

Defecting Advertisers Give Glenn Beck Something to Cry About

BeckImage by fsgm via Flickr

Fox Tv talkmeister Glenn Beck, who on a July 28 Fox telecast branded President Barack Obama a racist with a "deep-seated hatred for White people," has purportedly been abandoned by 33 sponsors, who asked Fox that their ads not appear on his program.

According to Nielsen Media Research, Beck's program attracts an average audience of 2.4 million. Sprint, CVS Caremark, Walmart and Clorox Co. are among the companies that distanced themselves from Beck's program. Clorox, maker of bleach and household cleaners, contends it has abandoned advertising on political talk shows of all stripes, a blow to Beck, whose viewers are "whiter than white."
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