Tuesday, August 18, 2009

Newsday Faulted for Rejecting Tennis Channel Ad

U.S. OpenImage by Joe Shlabotnik via Flickr

Newsday is being slammed for turning down an ad from the Tennis Channel that is highly critical of Cablevision, Newsday's parent.

The ad, which appeared in The New York Times, New York Post, Bergen Record, and Westchester-Rockland Journal News calls out Cablevision for its limited coverage of the U.S. Open and encourages readers to subscribe to DirecTV, Verizon FiOS, or another Cablevision competitor. The ad reads: "Thanks for nothing Cablevision. You've dropped the ball by preventing your subscribers from seeing Tennis Channel's round-the-clock coverage of the U.S. Open."

Cablevision acquired Newsday from the Tribune Co. Despite declining ad revenues experienced by mainstream print journalism generally, Newsday declined to comment on why it passed on adding to its net income from the Tennis Channel.

It certainly appears as if Newsday did not want to ruffle the feathers of its new owner Cablevision, and if that's the case, this judge rules a double fault.

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