Thursday, May 19, 2011

'Bunny-Surfing' for $60 a Year

TORONTO, ON - SEPTEMBER 12:  Publisher Hugh He...Image by Getty Images via @daylifei.Playboy is not the title of Arnold Schwarzenegger's autobiography. Rather, it's the new Web-based subscription service that will enable readers to view 57 years or 682 issues worth of the men's magazine Playboy for $8 a month, or $60 a year, according to Associated Press.

Interviews with celebrities and politicians, fiction by authors the likes of Norman Mailer and John Updike, and pictorials of pneumatic nymphets who enjoy horseback riding and find rude people a "turn-off," will await online subscribers who no longer can access the dog-eared copies of  their Playboy stash in the back of their cluttered garages. The magazine, whose circulation has declined over the years from 3.1 million to 1.5 million in 2006, according to the AP article, has tried to reach out to  techno-savvy younger readers in recent years by, for example, selling a 250GB USB hard drive of every issue from 1953-2010 for $300 (see "TUOL" post 11/30/10).

It's questionable whether this latest marketing move by Hef's staff will have any impact on the raunchy relic. Maybe if they offered free instruction in one-handed keyboarding?

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