Friday, May 27, 2011

Montreal Gazette Erects Paywall for Online Edition

The Gazette (Montreal)Image via WikipediaThe Montreal Gazette, which claims its online edition attracts a million unique North American visitors monthly, has announced that it is implementing a  metered payment system (or for those, like the "TUOL" staff who mastered high school French--paiement mesuree) similar to The New York Times.

Gazette online visitors will get 20 free views of premium content monthly before the paywall kicks in.  Non-subscribers to the print version of the paper will be asked to fork over $69.95 a year or $6.95 a month. Those who receive the paper edition receive free access after entering identifying information. and will not be subject to metering, because the Montreal Gazette knows better than to try to get in the way of online Canadian hockey fans looking for puck news gratis. boasts that it received 11 million page views last month. Whether online visitors are willing to part with their hard-earned Canadian Dollars remains to be seen.
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