Grappling with industrywide drops in circulation and ad revenue, a slowdown in business travel, and fierce challenges from national competitors New York Times and Wall St. Journal, USA Today has experienced a 14 percent drop in circulation from a year ago and an 11 percent decline in advertising in the first quarter of 2010, compared to a year ago. The GannettBlog post notes that the A section of the 28-year-old paper one day last month featured only two advertisements.
Thursday, June 24, 2010
USA Today Staffers Brace for More Bad News
Grappling with industrywide drops in circulation and ad revenue, a slowdown in business travel, and fierce challenges from national competitors New York Times and Wall St. Journal, USA Today has experienced a 14 percent drop in circulation from a year ago and an 11 percent decline in advertising in the first quarter of 2010, compared to a year ago. The GannettBlog post notes that the A section of the 28-year-old paper one day last month featured only two advertisements.
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