Tuesday, February 7, 2012

Broadcaster Tells Tweeting Staffers: 'Sky's the Limit'

OSTERLEY PARK, ENGLAND - MARCH 03:  A member o...Image by Getty Images via @daylifeSatellite television news broadcaster Sky News' social media guidelines are not sitting well with staffers at the 24-hour network that focuses on U.K. and international news.

The Guardian reports that Sky News has admonished its journalists to avoid re-posting Tweets from competing journalists and other Twitter users who aren't part of the Sky News team. Additionally, the company's social media policy prohibits Sky News journalists from using their professional Twitter accounts to post messages about topics unrelated to their beats.

The Guardian's online edition quotes an internal Email from Sky News to staffers encouraging them to re-Tweet Sky News journalists' stories, but cautions: "Do not retweet information posted by other journalists or people on Twitter. Such information could be wrong and has not been through the Sky News editorial process."
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