Publisher Projects Paywall Proliferation

Image via Wikipedia"Good fences make good neighbors," poet  Robert Frost wrote in Mending Wall (1914), but McLean, Virginia-based media conglomerate Gannett Co. believes the 80 paywalls it plans to erect by the end of 2012 for the online editions of the 80 community newspapers it owns will make annual subscription revenues climb 25 percent.

Forbes Magazine reported yesterday that Gannett's Robert Dickey, president of community publishing, said a metered payment system will be in place for Gannett newspapers that likely will offer from five to 15 free articles monthly before Website visitors have to pay for content. Presently, six Gannett dailies have digital paywalls in place (see "TUOL" post 7/1/10).

The Forbes article noted that Gannett's leaky flagship, USA Today, will not follow the paywall route of its sister publications for now, as the nationwide paper is in the throes of upgrading and making over its Website.