Monday, February 6, 2012

Whither Jen, Brangelina & the Kardashians?

English: NewsstandImage via WikipediaAmericans' taste can't have improved, so the sour economy must be to blame for sagging celebrity magazine newsstand sales.

Ad Week reports that the numbers from the Audit Bureau of Circulations' Rapid Report don't bode well for periodicals immersed in Hollywood glitz. People magazine, for instance, saw decreased newsstand sales over the second half of 2011 average out at 1.1 million copies, a 12.4 percent decline compared to second half 2010 numbers. People can take some solace in a 4.3 percent upward tick in subscriptions, for a total circulation of 3.6 million.

The news isn't much better for Bauer Publishing Co. periodicals Life & Style and In Touch, according to Rapid Report figures, as newsstand purchases plunged 7.5 percent and 8.5 percent, respectively. Celeb gossip journal Star Magazine, published by American Media, Inc., missed its rate base on more than half of  22 issues sold, while Us Weekly magazine, produced by Wenner Media, fell short on its circulation guarantee on five of 13 issues, Ad Week noted in its review of Rapid Report figures.

Looks like and tv talk shows are going to have to step up to inform Americans about whether Kim Kardashian is dating an NFL star and to provide bulletins on Demi Moore's rehab.
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