Gray Lady 'Having Some Work Done': NYT Restructuring

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As part of its brand-strengthening strategy, The New York Times at the end of this month will restructure into digital, print and advertising divisions, according to an internal staff memo cited by Bloomberg News.

The Gray Lady will tear down the wall between its corporate operations and the New York Times Media Group, the Bloomberg article reported, as Media Group CFO Ronald A. Caputo will head up print operations, former chief advertising officer Denise Warren will command digital products and corporate side CFO Jim Follo will stay put.

Advertising revenue and circulation hits on the print edition side have prompted the Times to cast off About.com, plan a restructure of the International Herald Tribune (see "TUOL" post 2/25/13), and look for a buyer for its stable of New England newspapers, including The Boston Globe and Worcester Telegram-Gazette (see "TUOL" post 2/21/13). The Times, however, has enjoyed some success with paywall subscriptions for its digital edition.