'E' as in Esquire

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In an attempt to appeal to digital readers born after the heyday of "men's magazines," and to stanch declining circulation of its print edition, Esquire on September 5 will unveil Esquire Weekly, a tablet version available from Apple iTunes for $1.54, The Guardian reported today.

An Android tablet version of the lifestyle periodical is expected to be rolled out in the near future, according to The Guardian article. Esquire Weekly will offer recommendations to readers in eight categories, who in turn, will be afforded e-commerce options, such as making an online reservation at a recommended restaurant or buying theater tickets to a show praised by the digital magazine.

The paper version of Esquire hasn't fared well recently, according to The Guardian piece, sustaining a 14.3 percent drop-off in circulation to 52,801 copies for the first half of 2013, compared to the same six-month period a year ago.