Wednesday, September 11, 2013

Miami Herald to Launch Caliente Tabloid This Month

English: Seal of Miami, Florida, United States...
 (Photo credit: Wikipedia)
McClatchy Co.-owned The Miami Herald this month will debut Caliente, a tabloid aimed at the city's substantial Spanish-speaking community.

Initially uncovered by the Random Pixels blog and later reported by The Huffington Post, roughly 70,000 copies of Caliente will be distributed to targeted neighborhoods in Little Havana and Hialeah beginning Sept. 18. Caliente will not be staffed by reporters from either the Miami Herald or its Spanish counterpart, El Nuevo Herald, according to the HuffPo article. The tabloid will include Latin American news, celebrity gossip, sports, horoscopes, articles about telenovelas and, in what already is a lightning rod attracting criticism, a Chica Caliente feature boasting a bikini model.

Ay! Caramba. Maybe the tabloid should be called Sol because it apes Rupert Murdoch's The Sun in its penchant for scantily clad women.

Enhanced by Zemanta

No comments:

Post a Comment