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Image via WikipediaThe Pew Research Center also found that half of 37 publicly traded media companies for which data was available lost money last year. The findings are not surprising, given the PEJ study that showed newspaper ad revenues off 26 percent in 2009, while local tv and radio barely fared better, with revenues declining 22 percent. Magazine ad revenues dropped 17 percent, and even online ad revenues plunged 5 percent in 2009. Media types looking to the Internet as a panacea will be distressed by the study findings that 80 percent of online news consumers admit they never, or rarely click on online ads.
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Spending less could mean they're paying less for the same amount of editing and reporting - or it could spell dume for newspapers.
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