Telling a Storify to Journalists

Image via CrunchBaseA former Associated Press reporter and an engineer have co-founded Web start-up Storify, which went live yesterday, to enable journalists and others to sort through the melange of content from YouTube, Twitter, Flickr, Facebook and other digital platforms, according to The New York Times.

With $2 million in capital from Khosla Ventures, former AP scribe Burt Herman and engineer Xavier Damman, who previously founded the Hacks/Hackers group for engineers and journalists, expect the San Francisco-based Storify to aid journalists in culling relevant online data from the various content providers. Storify users are able to add text and embed content collages on their own Web sites.

Storify's tools are free, but the Times article said the start-up is considering charging brands to use the service or soliciting ads. Storify joins a spate of other new companies, including Tumblr, Storyful and Color, offering journalists a way to separate the wheat from the Blogosphere's chaff.