Wednesday, June 1, 2011

Grown-ups Surpassing the 'Baby Twitters'

A Twitter tweetImage via WikipediaPoynter.org's Romanesko media blog today offers up the latest results of the Pew Internet & American Life Project, which finds 13 percent of adults who are active online use the microblogging social platform, Twitter, compared to only 8 percent of grown-ups who said they "Tweeted" when surveyed in November 2010.

Blacks and Latinos continue to be a fast-growing segment of Twitter users, as the survey found 25 percent of African-Americans online claim to Tweet now and then. Internet users in the 25-34 age group have turned to Twitter at double the rate in 2010, with 19 percent Tweeting, compared to 9 percent a year ago. Likewise, 14 percent of online-active adults aged 35 to 44 use Twitter, up from 8 percent in 2010.


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