Magazine Ad Pages Decline 3.1 Percent Over 2010 Figures

Image via WikipediaIndividuals may resolve in January to slim down, but magazine publishers are praying for thicker periodicals in 2012, following a disappointing report released this week by the Publishers Information Bureau (PIB) reflecting a 3.1 percent drop in ad pages in 2011.

According to an article in The New York Times, a statement by the Association of Magazine Media, which oversees PIB, blamed poor results in the Third and Fourth Quarters during which "advertisers grew more skittish," that negated gains in ad pages over the first half of 2011. Nine of the 12 categories tracked by PIB showed a decrease in ad pages.

Although the grim news continues for magazines (see "TUOL" post 1/14/10), the Times article acknowledged that magazine ad pages at least outshine newspaper ad pages.