According to an article in The New York Times, a statement by the Association of Magazine Media, which oversees PIB, blamed poor results in the Third and Fourth Quarters during which "advertisers grew more skittish," that negated gains in ad pages over the first half of 2011. Nine of the 12 categories tracked by PIB showed a decrease in ad pages.
Although the grim news continues for magazines (see "TUOL" post 1/14/10), the Times article acknowledged that magazine ad pages at least outshine newspaper ad pages.
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