Wednesday, April 3, 2013

Fraying Cable News Audience

English: CNN Headline News logo on a table in ...
(Photo credit: Wikipedia)
The Huffington Post reported today that all three major cable news outlets, Fox News, CNN and MSNBC, continue to suffer lower ratings than in Election Year 2012, with a notable loss among the age 25 to 54 demographic group that advertisers crave.

Fox sustained a 33 percent drop-off in its viewership, followed by CNN's 28 percent plunge and MSNBC's more modest 4 percent loss, according to the Huffington Post article. Fox News, still in first place among cable news viewers for its 11th straight year, may take note that bloviator Bill O'Reilly's demographic ratings sank 26 percent. Look for his next best-selling historical tome to be entitled: "Who Killed My Show?"

Lest one think the cable audience is smartening up, CNN's sister network, HLN, enjoyed a skyrocketing 17 percent increase in its audience (and a 23 percent boost among age 25-54 viewers) owing to its around the clock coverage of the Jodi Arias murder trial.

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