Tuesday, April 16, 2013

Twitter Aiming High in Content Partnerships

Image representing Twitter as depicted in Crun...
Image via CrunchBase
San Francisco-based social networker Twitter has blossomed from microblogging to serving as a multimedia platform, forging relationships with Weather Channel, LLC, ESPN and Turner Broadcasting Network, sharing ad revenues as it streams video content from those networks.

Now comes word from TechCrunch that Twitter has Viacom and Comcast's NBCUniversal in its sites, and may soon be a vehicle for sharing video clips from one or both of those media giants in return for a piece of the ad revenue action. TechCrunch reports that Twitter may have an agreement in place with one or both of Viacom and Comcast as early as next month.

Twitter continues to expand opportunities for its 140-character devotees to share content.
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