Online Journalism takes a Tumblr--Storyboard Ends Badly

Image via CrunchBase

After a splashy launch last May, Storyboard, which zeroed in on blogging platform users and organizations, is no more.

Tumblr pulled the plug on the editorial content aggregator of Tumblrs, laying off the four-member staff, Tumblr CEO David Karp announced this week. Pink-slipped were Editor-in-chief Chris Mohny, formerly of Gawker, Executive Editor and Daily Beast alumna Jessica Bennett, along with Editorial Director Christopher Price and Sky Dylan-Robbins, Storyboard's editorial producer, according to articles by Paidcontent.org and Techcrunch.com.

As Tumblr approaches its sixth birthday on the cusp of operating in the black, it decided to jettison the revenue-deprived Storyboard, which offered few tangible benefits to its sponsors.