Wednesday, September 15, 2010

Giving Skechers Cartoon the Boot

The original Nickelodeon logo from April 1, 19...Image via WikipediaThe Associated Press reports that the Boston-based Campaign for a Commercial Free Childhood ("CCFC") has petitioned the Federal Communications Commission to block the airing of Nickelodeon's new action cartoon series Zevo-3, which boasts teen-aged superheroes featured in the Skecher shoes advertising campaign.

The animated action stars, whose quest is to make New Eden City an evil monster-free zone, appear in tv commercials and comic books distributed with the purchase of Skecher footware.  The FCC petition expresses concern that other kiddie entertainment will be overrun by advertising icons.

The fallout from the CCFC campaign has forced "TUOL" to scrap its series pilot: Secret Agent Ty-d-Bowl Man.

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